Ruh Kewda（露兜花）Itra

• Traditionally linked with the heart and solar plexus chakras, and with the Moon and Venus.
• Often chosen for long days of meetings and conversation, when you want to stay fresh and articulate.
• Green rather than sweet, so it stays light in humid weather and never turns cloying.

1. Draw a slow breath in as you roll it lightly onto the wrists and behind the ears, once or twice.
2. Leave the scent to settle, and expect to add a second light touch later, since a fresh note like kewda lifts sooner than woods.
3. Make it your daily summer scent, or keep it in your bag for a fresh start before a meeting.

Anyone who wants a light, fresh attar for warm days and busy schedules, especially people who find most florals too sweet.

If you want a fuller, creamier floral for an evening out, kewda will feel too green; Ruh Rajnigandha Itra is made for the hours after dark. See it here.

Scent

Clean, airy, green floral

Form

Alcohol-free roll-on itra

Sizes

6 ml, 12 ml, 30 ml

Tradition

Heart and solar plexus chakras, Moon and Venus, water and air

Ingredients

Listed on our Ingredient Transparency page

Energised by

Lavina and her team of healers

Made in

India

Wipe the outside of the bottle with a dry cloth, cap it firmly and keep it upright, away from heat, water and bright light. A small patch test on the inner arm comes first, and any reaction means stop. Kewda is for wearing, not for ingestion, so keep it out of reach of children and pets and away from your eyes; anyone pregnant, nursing or under medical care should ask a doctor before use.

Is kewda attar sweet?
No, not this one. It is clean, airy and green, closer to the fresh flower than to the sweet kewra water used in cooking.

Is kewda good for summer?
Yes. Its green freshness is a favourite for hot afternoons and humid days, and it stays light rather than heavy.

How do I apply attar without wasting it?
Use the roller lightly. One or two touches on the wrists and behind the ears is plenty, and leaving it unrubbed lets the scent open properly.

Where can I see the ingredients?
On our Ingredient Transparency page, which sets out every ingredient in full.